About China (Shenzhen) Cross Border E-Commerce Fair


With Messe Frankfurt’s global trade fair resources and network, and the local industry connections of China Merchants Exhibition Management (Shenzhen) Co Ltd, Shenzhen OCT Greater Bay Development Co Ltd and Beijing Talent International Exhibition Co Ltd, the inaugural edition of China (Shenzhen) Cross Border E-commerce Fair (CCBEC) will gather renowned international brands across different industries as well as high-quality Chinese suppliers under one roof. Through the participation of a large contingent of leading local and overseas e-commerce platforms and service providers, the fair will not only promote local and foreign trade for Chinese suppliers, but will also draw international brands to the Chinese market. CCEBC Shenzhen is the premier e-commerce business platform in the region, and your gateway to cross border trade opportunities.

Facts & figures

Exhibition date 7 – 9 April 2022 (Thursday – Saturday)
Opening Hours 9:00 – 17:00
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 120,000 sqm gross (Estimated)
Number of exhibitors 3,000 (Estimated)

Fringe Programme

Five key areas: industry development, policy and regulation, marketing strategies, service support, investment and financing.

    *More activities coming soon


Product groups

Animation licensing and licensed products
  • Household consumer goods
  • festival / Christmas products
  • consumer electronics and household appliance
  • fashion & accessories
  • sporting goods
  • hardware, outdoor gardening
  • medical care products
  • pet products
  • building materials and home decoration
  • beauty
  • personal care
  • jewelry accessories
Hobby models
  • Consultation services
  • logistics & warehouse
  • supply chain
  • e-commerce operators
  • cross-border marketing
  • operation management systems
  • payment platforms
  • education and training
  • talent acquisition
  • insurance
  • intellectual property
  • legal consultation
  • trademark registration
  • B2B / B2C cross-border e-commerce platforms
  • domestic and overseas e-tailers
  • cross-border e-commerce industrial park / comprehensive experimental zone
  • investment policy / project referal
  • investment environment display
  • live broadcasting platforms / equipment / supporting technologies
  • big data
  • artificial intelligence and cloud computing
  • cross-border E-Commerce Associations,
  • independent broadcasters
  • industry media

Visitor profile

  • Cross border e-commerce platform procurement
  • cross-border e-commerce platform sellers
  • cross-border e-commerce comprehensive pilot zones
  • brand and agent distributors
  • traditional B2B import and export traders
  • domestic agents of overseas buyers
  • offline physical store retailers
  • cross-border e-commerce supply chain service enterprises 
  • industry associations

Take part in China (Shenzhen) Cross Border E-Commerce Fair Now