Skip
A1 KV

About China (Shenzhen) Cross Border E-Commerce Fair

CCBEC LOGO

With Messe Frankfurt’s global trade fair resources and network, and the local industry connections of China Merchants Exhibition Management (Shenzhen) Co Ltd and Beijing Talent International Exhibition Co Ltd, the inaugural edition of China (Shenzhen) Cross Border E-commerce Fair (CBEC) will gather renowned international brands across different industries as well as high-quality Chinese suppliers under one roof. Through the participation of a large contingent of leading local and overseas e-commerce platforms and service providers, the fair will not only promote local and foreign trade for Chinese suppliers, but will also draw international brands to the Chinese market. CEBC is the premier e-commerce business platform in the region, and your gateway to cross border trade opportunities.

Facts & figures

Exhibition date 16 – 18 September 2021 (Thursday – Saturday)
Opening Hours 9:00 – 17:00
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Exhibition space 120,000 sqm gross (Estimated)
Number of exhibitors 3,000 (Estimated)

Fringe Programme

  • China (Shenzhen) Cross Border E-commerce Fair Industry Summit
  • 2021 IEBE Cross-border E-commerce New Growth Problem Solving Conference
  • Following International Quality Compliance (IQC) Standards for Generating New Business Opportunities in Cross-border E-commerce

    *More activities coming soon

Product groups

Animation licensing and licensed products
  • Household consumer goods
  • festival / Christmas products
  • Consumer electronics and household appliance
  • fashion & accessories
  • sporting goods
  • hardware, outdoor gardening
  • medical care products
  • pet products
  • building materials and home decoration
  • beauty
  • personal care
  • food / health care products
Hobby models
  • Consultation services
  • logistics & warehouse
  • supply chain
  • e-commerce operators
  • cross-border marketing
  • operation management systems
  • payment platforms
  • education and training
  • talent acquisition
  • insurance
  • intellectual property
  • legal consultation
  • trademark registration
26524059
  • B2B / B2C cross-border e-commerce platforms
  • domestic and overseas e-tailers
  • cross-border e-commerce industrial park / comprehensive experimental zone
  • investment policy / project referal
  • investment environment display
  • live broadcasting platforms / equipment / supporting technologies
  • big data
  • artificial intelligence and cloud computing
  • cross-border E-Commerce Associations,
  • independent broadcasters
  • industry media

Visitor profile

  • Cross border e-commerce platform procurement
  • cross-border e-commerce platform sellers
  • cross-border e-commerce comprehensive pilot zones
  • brand and agent distributors
  • traditional B2B import and export traders
  • domestic agents of overseas buyers
  • offline physical store retailers
  • cross-border e-commerce supply chain service enterprises 
  • industry associations

Take part in China (Shenzhen) Cross Border E-Commerce Fair Now